Customers gravitate toward the home service provider who doesn’t make them jump through hoops.

Before calling a plumber, electrician, or HVAC technician, today’s consumers are doing exactly what they do when choosing a new restaurant, dog groomer, or dentist—they’re online, scrolling, searching, and silently judging.

Plumbers, electricians, HVAC technicians, and garage door professionals depend on strong local visibility to attract new customers.