Before calling a plumber, electrician, or HVAC technician, today’s consumers are doing exactly what they do when choosing a new restaurant, dog groomer, or dentist—they’re online, scrolling, searching, and silently judging.

A Google Business Profile is one of the most valuable tools for local service businesses.

By following best practices and implementing key optimization strategies, businesses can maximize the impact of their Google Business Profile and stand out in an increasingly competitive local market.