How Many Leads Per Tech Do I Need? (The Contractor Capacity Calculator Guide)
Contractors ask this when they're about to hire or when they feel "not busy enough." The mistake is thinking there's one answer. The real answer is a model.
Capacity-to-Lead Translation Model
Define tech capacity in completed jobs/month (JPT)
Identify job mix (service vs install vs project)
Apply booking rate losses (lead → booked)
Apply close rate losses (estimate → sold)
Apply show rate losses (scheduled → completed)
Observable Symptoms
- You hire and suddenly revenue doesn't grow
- You have leads but schedules are inconsistent
- The office says "phones are ringing" but crews aren't full
Hear From Our Clients
FAQs
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Use the formula: (target jobs per tech ÷ booking rate) ÷ close rate, multiplied by 3. Your specific rates determine the number.
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You likely didn't have enough lead volume to fill the additional capacity, or booking rate was the constraint rather than lead count.
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Model lead requirements separately for peak vs slow months. Use paid capture to fill gaps during slow seasons rather than over-hiring for peak.