Small service businesses, on the other hand, usually juggle scheduling calls between jobs and write website updates in the back of the van.

Algorithm updates hit like surprise pop quizzes, leaving business owners scrambling to understand what just happened.

SEO is a valuable and powerful tool, especially for small home service businesses, like plumbers, electricians, lawn care services, remodelers, HVAC contractors, and roofers, looking to get an edge and create a long-term impact in the highly competitive local market.