Contractor Digital Asset Ownership Checklist (Who Owns What, and Why It Matters)
Contractors don't fear contracts. They fear being trapped. Asset ownership is where trapping happens.
Contractor Asset Risk Map
- If you don't own the domain: you can't move providers without disruption
- If you don't own the website account: you can't edit or migrate without permission
- If you don't own GBP: you can lose visibility overnight if access is removed
- If you don't control tracking numbers: NAP consistency can be damaged, leads misattributed, historical continuity lost
Ownership Checklist (Contractor-Safe State)
- Domain registration
- Website platform account
- GBP primary owner
- GA/GSC properties
- Call tracking account or number portability agreement
- Citation logins or exportability
- Agency gets manager/admin access only, documented credential handoff, written exit plan