Tips for Taking Quality Pictures of Your Business

Business Marketing

Apr 1

Everyone wants to show their business off in the best light possible, and nowhere is this more obvious than online. Quality pictures can tell the company's story, showcase products and services, and attract and retain customers.

Here are some quick tips to capture the heart of a business through photography:

Know the equipment

The most expensive camera isn't necessary to take great photos. A DSLR, a point-and-shoot, and sometimes even a smartphone can all do an excellent job if used right. Please get familiar with the device's settings, capabilities, and limitations. Play with the camera's modes and features to see what works best and what may feel slightly off and avoid it.

Natural light

One consistent truth is that quality photos need good lighting. The best light usually means natural light, so use it whenever possible. It's soft, flattering, and reveals a subject's true colors. Take pictures near windows or outdoors. Alternatively, if the shooting happens outside, the golden hours—shortly after sunrise or before sunset—look the most atmospheric and beautiful.

Pay attention to the composition

Composition means the creative arrangement of subjects in a photo. When arranging a photo, try to use the rule of thirds for balance and to play with psychology. For example, divide the image into nine equal segments by two imagined vertical and two horizontal lines. Place the most important elements of the scene along these lines or at their intersections.

Highlight selling points

Think about what the best part of the company is and focus on that. For example, if it's a café, the selling point might be the cozy ambiance or the signature latte art. Capture the details, the unique products, and the iconic scenes, and let them speak about what sets the business apart.

Keep it clean and simple

Overly busy backgrounds detract from the main subject. Keep them simple so it doesn't take the spotlight away from what matters in the shot. Sometimes, a plain backdrop is just good enough. Everything in the shot should be tidy and not have too many distractions.

Edit wisely

Editing could make a picture prettier if it feels natural. Adjust the contrast, brightness, and saturation to make the central set pieces of the photo pop. Still, be careful not to over-edit. Going too far with editing could make the photos look unnatural and the editing jarringly obvious.

Practice makes perfect

Like any skill, photography improves with practice. So take lots of pictures and experiment with different techniques. Analyze the photos to see what works and what doesn't.

Photographic professionalism

Business photos usually look impeccable, so it's understandable to imagine taking them to be exhausting and challenging. Yet, it doesn't have to be this way. If you want to take top-notch photos of your company but don't want to handle all the hassles alone, talk to a local marketing expert for unbeatable pro tips.

Green Thumb Local creates powerful online advertising and brand management for your local business. If you want a fully customized web presence without the hassle, call 480-360-0101 today!